The entire blog is interesting but one thing that jumped out at me is how much non-profits love Social Media but still, their Social Media staffs are underfunded and understaffed. Nothing in the non-profit world is easy, and often, the easier it looks the harder it is.
“Social Media Benchmark Study’s 2012 results claimed that nonprofits only allocated 1/4 of one full-time person to social media marketing. Case Foundation’s 2014 study (two years later) found that the number had increased, if only slightly: Half of survey respondents had one full-time or part-time person doing social media. For the remaining half, one quarter used a social media team, the other quarter is ad-libbing it.”