5 Ways for a List Broker to Find Lists for a New Client

[fa icon="calendar'] Feb 3, 2017 10:40:42 AM / by Rebecca Muscaro posted in Direct Mail, Prospect, Non-Profit

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Although instincts are involved, list brokerage is a largely scientific endeavor. When searching for potential lists, you must rely on research, experience, and hard work.

Lists are not static, they constantly change, and to find the most viable lists for your client the list broker must stay on top of changes of likely lists to know if they are growing or shrinking. This is especially important when you have a long history brokering for a particular client or within a particular vertical.

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How to determine your direct mail prospect control package.

[fa icon="calendar'] Jun 1, 2016 11:00:00 AM / by James Lawrence posted in Direct Mail, ontrol, Prospect

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junk-mail-white-background-paper.jpgA control is a term used to refer to the current best prospect acquisition package.

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