Case Study: Prospecting Online Donors Through Petitions

[fa icon="calendar'] Feb 16, 2017 11:00:00 AM / by Adam Cassandra posted in Fundraising, Non-Profit, Online Marketing

[fa icon="comment"] 0 Comments

Row of People with Comp.jpgYou probably can’t scroll through your social timelines very long before being prompted to sign an online petition. New online petitions are launched every day on a host of different website platforms. These platforms are often organized as a “community” of registered users (many times in the millions) who can easily be reached through the website.

Read More [fa icon="long-arrow-right"]

5 Key Elements in Your Fundraising Email

[fa icon="calendar'] May 23, 2016 2:27:30 PM / by Sean Finnegan posted in Email Fundraising, Non-Profit, Fundraising Emails, Online Marketing

[fa icon="comment"] 0 Comments

MobilePhone_Image.jpgFundraising online is quickly becoming a key component for any non-profit's fundraising strategy. It is inexpensive and you can see your results right away. And the ROI is quite impressive, somewhere in the $40 to $1 range. Thanks to A/B testing, open and click through rates, real-time donations reporting, email fundraising is an essential online fundraising tool.

Read More [fa icon="long-arrow-right"]

Email Marketing ROI

[fa icon="calendar'] May 13, 2016 1:25:57 PM / by Sean Finnegan posted in Online Marketing

[fa icon="comment"] 0 Comments

Man_Reading_Digital_Newsletter_tcm21-54327.jpgThere are numerous ways to judge the success of an email marketing campaign. ROI is a popular one, for obvious reasons. But there are other, and perhaps more important, ways to judge success. Here's a great article that lays out the case for why you should think twice about email ROI.

https://litmus.com/blog/4-reasons-email-marketings-roi-doesnt-matter?utm_campaign=obsevations_mktgROI&utm_source=twitter&utm_medium=social

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates

Recent Posts