You probably can’t scroll through your social timelines very long before being prompted to sign an online petition. New online petitions are launched every day on a host of different website platforms. These platforms are often organized as a “community” of registered users (many times in the millions) who can easily be reached through the website.
Fundraising online is quickly becoming a key component for any non-profit's fundraising strategy. It is inexpensive and you can see your results right away. And the ROI is quite impressive, somewhere in the $40 to $1 range. Thanks to A/B testing, open and click through rates, real-time donations reporting, email fundraising is an essential online fundraising tool.
There are numerous ways to judge the success of an email marketing campaign. ROI is a popular one, for obvious reasons. But there are other, and perhaps more important, ways to judge success. Here's a great article that lays out the case for why you should think twice about email ROI.