Will Online Donors Really Cover Transaction Fees?

[fa icon="calendar'] Nov 9, 2017 4:35:43 PM / by Adam Cassandra posted in Online Donation Process, Donations, Email Fundraising, Online Fundraising, Digital Fundraising

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Unless prompted on the donation page, the majority of online donors probably never realize that 100 percent of their gift isn’t going to their favored charity. While the entire amount donated is still tax deductible, a small percentage usually pays fees charged to the nonprofit by the provider of the online fundraising platform.

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Online Fundraising Accounts for Less Than 10% of All Fundraising Revenue

[fa icon="calendar'] Aug 11, 2017 2:09:39 PM / by Sean Finnegan posted in Online Fundraising, Digital Fundraising

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Online giving for nonprofits is growing, but remember, it still makes up only a small portion of total giving.

Traditional fundraising — direct mail, events, major gifts — still generates about 90% of total giving. It's important to allocate the appropriate percentage of resources toward traditional channels rather than focusing exclusively on online fundraising, which seems cheap and easy.

Online fundraising is important, and should be integrated with your direct mail program, but it should not be overemphasized in light of its contribution to total giving.

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Is Your Nonprofit’s Message Getting Through on Facebook?

[fa icon="calendar'] May 18, 2017 2:07:04 PM / by Adam Cassandra posted in Social Media, Inegrated Fundraising, Online Fundraising, Facebook, Digital Fundraising

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“Clean your room, please. Hey, clean your room. Did you clean your room? CLEAN YOUR ROOM!!!” If you have kids, you know the struggle of trying to get them to take action. You often need to repeat yourself multiple times — sometimes loudly. You know they heard you, they just aren’t responding.

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Landing Pages leads to donor conversion...Here are some of the best!

[fa icon="calendar'] Jun 16, 2016 2:54:53 PM / by Sean Finnegan posted in Landing Page, Online Fundraising, Donor Conversion, Online Donations

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Landing pages are an essential step in converting new leads or convincing donors to give to your non-profit. “LDMI ran a test over several months with one of our medium-sized non-profits. In each case, regardless of the content, the Test Case with a dedicated landing page out performed the Test Case with email that linked directly to a donation page.” In fact, we saw a 127% increase in donations from the Landing Page.

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Online Fundraising Today

[fa icon="calendar'] Apr 25, 2016 10:00:00 AM / by Sean Finnegan posted in Online Fundraising

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Laptop Work-10.jpgSocial Media is becoming an important channel for non-profits. Direct Mail is still key, but social media can give us important information very quickly. Non-profits should use that information appropriately and let that data direct your efforts.

One thing to keep in mind is that one-third of all fundraising revenue comes from email. As I stated above, DM is still key, so a strategy we’ve employed at LDMI is to use our winning copy from DM to help us create our email campaigns. So far, its been quite successful.

Here’s some great information about social media and non-profits:
http://www.nptechforgood.com/2015/09/16/20-must-know-fundraising-and-social-media-stats/

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Newsletter bonds subscribers to your Non-Profit

[fa icon="calendar'] Apr 21, 2016 11:00:00 AM / by Sean Finnegan posted in Newsletter, Online Fundraising

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Man_Reading_Digital_Newsletter_tcm21-54327.jpgAlthough uncomfortable, the job of any non-profit is to ask supporters for financial support. The work you are doing is extremely important. But to accomplish that work, the non-profit needs financial assistance. Your supporters realize this and want to give. But you have to ask them, and most of us are not asking enough.

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Non Profit Fundraising Strategies

[fa icon="calendar'] Apr 20, 2016 2:41:32 PM / by Sean Finnegan posted in Email Fundraising, Online Fundraising, Opt-In Emails

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facebook-like-button-vector1-400x400.pngFacebook is becoming a necessary tool of all non-profits. But it is important to use it properly and effectively. Fundraising with Facebook is a risky proposition however it is more useful as a platform to keep your supportreers up-to-date on your organizations work.

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Utilizing Landing Pages in Online Fundraising Campaigns

[fa icon="calendar'] Apr 15, 2016 9:00:00 AM / by Sean Finnegan posted in Landing Page, Online Donation Process, Online Fundraising, Deciding to DOnate

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In our experience, one of the biggest psychological obstacles a non-profit must overcome is simply asking supporters for donations. Most non-profits (certainly the ones we work with at LDMI) are run by good, hard-working, dedicated people. Over time, they see the supporters of their non-profits as more than just donors. They see them as friends. And most people don't like to ask their friends for money. 

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Younger Donors Are a Waste of Time

[fa icon="calendar'] Apr 14, 2016 1:50:30 PM / by James Lawrence posted in Email Fundraising, Fundraising, Demographics, Online Fundraising

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Bold statement, and one that I agree with, from NonProfit Pro.

http://tinyurl.com/n9tjrrb

"This is where you really need to practice empathy. Empathy, quite simply, is placing yourself in someone else’s shoes. You are trying to understand who they are so you can better relate to them. Here are some ways to empathize with an older major donor."

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10 Suggestions to Improve your Email Fundraising

[fa icon="calendar'] Apr 14, 2016 1:26:24 PM / by James Lawrence posted in Email Fundraising, Inegrated Fundraising, Online Fundraising, Fundraising Strategy

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Here are ten suggestions from the Bloomerang blog, compliments of Future Fundraising

Man_Reading_Digital_Newsletter_tcm21-54327.jpg1. Subject line. Remember what it's for: To get people to open the email.
2. Clean images with small file sizes.
3. Personalized greeting. Use the recipient's name. Unless you know things are likely to go awry.
4. Donor-centric tone. Make it about them, not you.
5. Specific appeal. As them to do one specific thing.
6. Suggest donation amounts.
7. Communicate impact. Show them they can make a difference.
8. Short -- get them to your website.
9. Personalized signature.
10. Style and grammar rules don't apply. Warmth, urgency, and connection do.

Source: http://tinyurl.com/kejsrmc
Original article: https://bloomerang.co/blog/10-steps-to-a-successful-fundraising-appeal-email/

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