LDMI Creative Director Featured in DMAW Newsletter

[fa icon="calendar'] Jun 8, 2017 11:04:26 AM / by Sean Finnegan posted in Direct Mail, Non-Profit Direct Mail Campaign, Non-profit staff

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Adam Cassandra is our Creative Director at Lawrence Direct Marketing, Inc. Recently, he was featured in the Direct Marketing Association of Washington (DMAW) monthly newsletter Marketing AdVents. The piece is a short profile of Adam that discusses how he got involved in direct marketing, the importance of challenging yourself as a writer, and more.

Check out the interview from the June 2017 Marketing AdVents below:

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Help Wanted: Non-Profits and Social Media

[fa icon="calendar'] Apr 22, 2016 10:00:00 AM / by Sean Finnegan posted in Social Media, Non-profit staff

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Laptop Work-3.jpgThe entire blog is interesting but one thing that jumped out at me is how much non-profits love Social Media but still, their Social Media staffs are underfunded and understaffed. Nothing in the non-profit world is easy, and often, the easier it looks the harder it is.

“Social Media Benchmark Study’s 2012 results claimed that nonprofits only allocated 1/4 of one full-time person to social media marketing. Case Foundation’s 2014 study (two years later) found that the number had increased, if only slightly: Half of survey respondents had one full-time or part-time person doing social media. For the remaining half, one quarter used a social media team, the other quarter is ad-libbing it.”

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