LDMI Creative Director Featured in DMAW Newsletter

[fa icon="calendar'] Jun 8, 2017 11:04:26 AM / by Sean Finnegan posted in Direct Mail, Non-Profit Direct Mail Campaign, Non-profit staff

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Adam Cassandra is our Creative Director at Lawrence Direct Marketing, Inc. Recently, he was featured in the Direct Marketing Association of Washington (DMAW) monthly newsletter Marketing AdVents. The piece is a short profile of Adam that discusses how he got involved in direct marketing, the importance of challenging yourself as a writer, and more.

Check out the interview from the June 2017 Marketing AdVents below:

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Long vs. Short Fundraising Copy: Length does matter.

[fa icon="calendar'] Jun 1, 2017 11:00:00 AM / by E. Michael Lawrence posted in Direct Mail, Non-Profit Direct Mail Campaign

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This blog was originally published in May of 2016. Because of the interest in the topic we've decided to republish it here.

All non-profits have to develop strong fundraising campaigns. And like it or not, direct mail is still the key to a good fundraising campaign. Social media seems cheap and easy, but it remains a tiny portion of non-profit's revenue. 

One of the first questions many non-profits ask when starting a Direct Mail campaign is, “How long should the letter be?” Those of us who have been in the business for decades know two things. 

 

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Why Direct Mail Is Still the Heavyweight Champ of Direct Response

[fa icon="calendar'] May 12, 2016 11:00:00 AM / by E. Michael Lawrence posted in Direct Mail, Non-Profit Direct Mail Campaign

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 Direct Mail Solutions

The simplest definition of Direct Response Marketing is – “the use of a variety of different media to get a response back from the persons being targeted”. 

undefined-194359-edited.jpgIt could be a direct mail campaign, an email campaign, a newspaper ad with a coupon, a telemarketing call or a search-engine fundraising campaign for non-profits. So it's a variety of different media but all with the intent of getting a measurable response.

 And when a company like LDMI reports results from a campaign to one of our non-profit clients, we're reporting actual numbers and actual responses. We're not taking a guess at what impact this effort has, we know its impact because we tabulate the responses.

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Direct Mail Solutions

[fa icon="calendar'] Apr 22, 2016 2:00:00 PM / by Sean Finnegan posted in Direct Mail, Non-Profit Direct Mail Campaign, Fundraising Ideas

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mailbox.jpgThe Cost of a Direct Mail Campaign can be daunting to many a non-profit, but really the ROI far outweighs the cost. And although Online channels are very appealing they are still along way from overtaking Direct Mail in any statistical category for non-profits.

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