Nonprofit Fundraising and Marketing Trends for 2017

[fa icon="calendar'] Feb 24, 2017 11:38:59 AM / by Adam Cassandra posted in Fundraising, Non-Profit

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We’re almost two full months into 2017, but there’s still plenty of time for nonprofits to tweak their fundraising and marketing strategies this year to reach and exceed goals for growth.

There are certainly tried and true, effective methods that nonprofits can utilize to reach supporters and raise money for their worthy causes — such as direct mail. (See “How to Get Donations for Your Non-Profit.”)

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Case Study: Prospecting Online Donors Through Petitions

[fa icon="calendar'] Feb 16, 2017 11:00:00 AM / by Adam Cassandra posted in Fundraising, Non-Profit, Online Marketing

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Row of People with Comp.jpgYou probably can’t scroll through your social timelines very long before being prompted to sign an online petition. New online petitions are launched every day on a host of different website platforms. These platforms are often organized as a “community” of registered users (many times in the millions) who can easily be reached through the website.

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5 Ways for a List Broker to Find Lists for a New Client

[fa icon="calendar'] Feb 3, 2017 10:40:42 AM / by Rebecca Muscaro posted in Direct Mail, Prospect, Non-Profit

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Although instincts are involved, list brokerage is a largely scientific endeavor. When searching for potential lists, you must rely on research, experience, and hard work.

Lists are not static, they constantly change, and to find the most viable lists for your client the list broker must stay on top of changes of likely lists to know if they are growing or shrinking. This is especially important when you have a long history brokering for a particular client or within a particular vertical.

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How to Get Donations for Your Non-Profit

[fa icon="calendar'] Dec 8, 2016 10:40:41 AM / by E. Michael Lawrence posted in Direct Mail, Donations, Non-Profit

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At some point, all non-profit organizations ask how to get donations to continue funding their important work. Despite its long running proven track record, Direct Mail programs incite a sense of fear for many non-profits. (Yes, direct mail is still king.)

They think receiving a fundraising letter is something their donors will find annoying and will ultimately result in the donor distancing themselves from the organization. But this is not the case..Direct Mail is the best, most efficient way for non-profits to raise funds for their organization and keep their donors up-to-date on their important work.

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Why should you use a Direct Mail Fundraising Company for Your 501 c3 Non-Profit?

[fa icon="calendar'] Dec 1, 2016 11:00:00 AM / by E. Michael Lawrence posted in Direct Mail, Fundraising, Non-Profit

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In today’s challenging economy, many people are strapped for cash. The tight purses don’t just apply to individuals, though. Many non-profits are strapped financially, especially when they first start up. As The Atlantic said recently “There’s no doubt that non-profits today face serious financial difficulties and constraints...” There's usually a very small group of people - three or four - who do everything that the organization needs to do. They all work 15 hours a day and they're exhausted after their first year on the job.

When newer non-profits finally get to the point where their organization can effectively be championed and supported through direct mail, many people must decide whether it is better to handle the direct mail in house or hire someone to manage their direct mail program. Chances are they are going to be better off finding a direct response company to create and/or stabilize their fundraising efforts.

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Is Online Giving the Future of Fundraising?

[fa icon="calendar'] Nov 22, 2016 10:51:21 AM / by Sean Finnegan posted in Email Fundraising, Online Donations, Non-Profit

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Computer_Highlighted.jpgWhat percentage of total fundraising is coming from online donations?

I recently came across an excellent article from Upleaf. Published in June of this year, it has some very valuable information, and will be of service to all your fundraising efforts. (Read the full article here: ONLINE FUNDRAISING TRENDS).

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Non-Profit Newsletter: 5 Tips for Creating a Great Email Newsletter

[fa icon="calendar'] Jun 24, 2016 2:41:43 PM / by Sean Finnegan posted in Newsletter, Fundraising, Non-Profit

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Newsletter-916819-edited.jpgE-newsletters (or email newsletters) are quickly becoming standardized tools for non-profit organizations. Your online newsletter helps build awareness about your cause, bonds your subscribers to your organization and cause, and keeps the important issues in the forefront of your subscribers' minds. While putting together e-newsletters is not easy for smaller non-profits, it is certainly not impossible. If you haven’t yet considered one, think about penning an e-newsletter of your own. (Click here to see more reasons why they are important.)

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5 Key Elements in Your Fundraising Email

[fa icon="calendar'] May 23, 2016 2:27:30 PM / by Sean Finnegan posted in Email Fundraising, Non-Profit, Fundraising Emails, Online Marketing

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MobilePhone_Image.jpgFundraising online is quickly becoming a key component for any non-profit's fundraising strategy. It is inexpensive and you can see your results right away. And the ROI is quite impressive, somewhere in the $40 to $1 range. Thanks to A/B testing, open and click through rates, real-time donations reporting, email fundraising is an essential online fundraising tool.

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Which is More Important for Non-Profit Fundraising: Transactional Data or Demographic Data

[fa icon="calendar'] May 19, 2016 12:07:41 PM / by Sean Finnegan posted in Direct Mail, Fundraising, Fundraising Ideas, Non-Profit

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I agree with this post from 101 Fundraising that "surveys tell us what people say they’ll do, but rarely tally with what they’ll actually do."

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Do You Know Your Donors?

[fa icon="calendar'] May 17, 2016 12:00:00 AM / by Sean Finnegan posted in Direct Mail, Fundraising, Fundraising Ideas, Non-Profit

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I agree with this post from 101 Fundraising that "surveys tell us what people say they’ll do, but rarely tally with what they’ll actually do."

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