Imagine being a donor in the process of giving to a non-profit. A potential donor sees an ad for your organization, be that tv, radio, internet banners, Facebook ads, something momentary, then they receive a direct mail package from you, and they are intrigued. But they haven’t heard much about your organization, and are therefore wary of giving their personal info to an organization they know almost nothing about. How do you, as a non-profit organization, get a new donor to trust you?
Landing pages are an essential step in converting new leads or convincing donors to give to your non-profit. “LDMI ran a test over several months with one of our medium-sized non-profits. In each case, regardless of the content, the Test Case with a dedicated landing page out performed the Test Case with email that linked directly to a donation page.” In fact, we saw a 127% increase in donations from the Landing Page.
In our experience, one of the biggest psychological obstacles a non-profit must overcome is simply asking supporters for donations. Most non-profits (certainly the ones we work with at LDMI) are run by good, hard-working, dedicated people. Over time, they see the supporters of their non-profits as more than just donors. They see them as friends. And most people don't like to ask their friends for money.