The explosion of digital marketing and communications in the past decade has many nonprofits wondering if direct mail will still be an effective means of soliciting responses from the next generation of Americans that are already beginning to take the reins of leadership in business and civil society, the Millennials.
Great article and unfortunately all too familiar with some of these signs.
"Don't we all want fundraising that provides reliable, consistent revenue? Money we can count on year after year?
Sure, but that kind of reliable success doesn't just happen. It takes serious work and commitment. And many organizations have a hard time getting it right.
Here are five clues that your fundraising program is going to disappoint you"
For all five click here http://tinyurl.com/lxmhk7j
Marks Paneth, an accounting firm that advises nonprofit clients, used online questionnaires and interviews to survey 114 nonprofit leaders, including chief financial officers and board members. Among the other findings:
Thirty-five percent of respondents said email-fundraising campaigns are not an effective replacement for direct-mail appeals. And 82 percent said they are concerned that increased dependence on digital fundraising is hampering their ability to communicate effectively with their supporters.