Is Your Nonprofit’s Message Getting Through on Facebook?

[fa icon="calendar'] May 18, 2017 2:07:04 PM / by Adam Cassandra posted in Social Media, Inegrated Fundraising, Online Fundraising, Facebook, Digital Fundraising

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“Clean your room, please. Hey, clean your room. Did you clean your room? CLEAN YOUR ROOM!!!” If you have kids, you know the struggle of trying to get them to take action. You often need to repeat yourself multiple times — sometimes loudly. You know they heard you, they just aren’t responding.

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10 Suggestions to Improve your Email Fundraising

[fa icon="calendar'] Apr 14, 2016 1:26:24 PM / by James Lawrence posted in Email Fundraising, Inegrated Fundraising, Online Fundraising, Fundraising Strategy

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Here are ten suggestions from the Bloomerang blog, compliments of Future Fundraising

Man_Reading_Digital_Newsletter_tcm21-54327.jpg1. Subject line. Remember what it's for: To get people to open the email.
2. Clean images with small file sizes.
3. Personalized greeting. Use the recipient's name. Unless you know things are likely to go awry.
4. Donor-centric tone. Make it about them, not you.
5. Specific appeal. As them to do one specific thing.
6. Suggest donation amounts.
7. Communicate impact. Show them they can make a difference.
8. Short -- get them to your website.
9. Personalized signature.
10. Style and grammar rules don't apply. Warmth, urgency, and connection do.

Source: http://tinyurl.com/kejsrmc
Original article: https://bloomerang.co/blog/10-steps-to-a-successful-fundraising-appeal-email/

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