Stories beat stats #fundraising #donors

[fa icon="calendar'] Apr 14, 2016 12:51:08 PM / by James Lawrence posted in Fundraising Content, Fundraising Story

[fa icon="comment"] 0 Comments

Working Hard-7.jpgGreat #fundraising article. Two key points: Stories beat stats and Choose the right image. 

1. In a well-known study, participants were asked to give based on:

A story about one starving child.
Statistics about starving children
A story about a starving child with statistics about starving children.

The all-stats/no story version cratered. But so did the story plus the statistics.

2. Choose the right image. This is vital -- show the identifiable victim in distress. Feature this image in the appeal, in the response device or online donation page, even on the reply envelope. And include a caption or other wording that reinforces the victim's name and plight.

http://tinyurl.com/mwbulqx

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates