12 Essential Email Fundraising Tips

[fa icon="calendar'] Apr 2, 2017 3:00:00 PM / by Adam Cassandra posted in Email Fundraising, Fundraising, Fundraising Emails

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Mature woman browsing the internet on a digital tablet.jpegEmail is a critical element in digital fundraising for nonprofits, and it should be part of an integrated fundraising strategy. Why? About a third of all online fundraising is driven by email. And online giving increased by nearly 8% last year

So if your nonprofit isn’t using emails in your fundraising campaigns, you should start right away. And no matter how often your nonprofit sends fundraising emails, there are a few simple steps you can take to make sure each email is fully optimized to drive donations to your cause.

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5 Key Elements in Your Fundraising Email

[fa icon="calendar'] May 23, 2016 2:27:30 PM / by Sean Finnegan posted in Email Fundraising, Non-Profit, Fundraising Emails, Online Marketing

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MobilePhone_Image.jpgFundraising online is quickly becoming a key component for any non-profit's fundraising strategy. It is inexpensive and you can see your results right away. And the ROI is quite impressive, somewhere in the $40 to $1 range. Thanks to A/B testing, open and click through rates, real-time donations reporting, email fundraising is an essential online fundraising tool.

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Fundraising Emails: Not an EXACT Science

[fa icon="calendar'] May 5, 2016 12:12:22 PM / by Sean Finnegan posted in Fundraising Emails

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It is common wisdom in online fundraising that more email opens and clicks lead to more donations but that is not exactly the case, as a new study reports. In email fundraising there is not an exact correlation between opens and donations.

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