Planned Giving

[fa icon="calendar'] Apr 14, 2016 1:53:20 PM / by Sean Finnegan posted in Fundraising Content, Funraising, Fundraising Strategy, Planned Giving

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Planned giving takes time. You have to plant the seed and it will eventually pay off. We include planned giving information in our client's donor newsletters.

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Stories beat stats #fundraising #donors

[fa icon="calendar'] Apr 14, 2016 12:51:08 PM / by James Lawrence posted in Fundraising Content, Fundraising Story

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Working Hard-7.jpgGreat #fundraising article. Two key points: Stories beat stats and Choose the right image. 

1. In a well-known study, participants were asked to give based on:

A story about one starving child.
Statistics about starving children
A story about a starving child with statistics about starving children.

The all-stats/no story version cratered. But so did the story plus the statistics.

2. Choose the right image. This is vital -- show the identifiable victim in distress. Feature this image in the appeal, in the response device or online donation page, even on the reply envelope. And include a caption or other wording that reinforces the victim's name and plight.

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