A Roadmap to Donor Retention for Nonprofits

[fa icon="calendar'] Jun 15, 2017 1:00:00 PM / by Helen Bowerman posted in Donations, Donor Conversion, Donor Aquisition, Donor Retention

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Recently, I attended the Direct Marketing Association of Washington’s (DMAW) “Lunch & Learn – The Retention Roadmap: The Guide to Converting, Retaining and Reactivating More Donors.

Caity Carver, the CEO of DonorTrends, and Ben Miller, the Chief Analytic Officer of Donor Trends combined their nearly 40 years in the industry to provide some extremely valuable insight for nonprofits on the importance of retaining donors.

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Landing Pages leads to donor conversion...Here are some of the best!

[fa icon="calendar'] Jun 16, 2016 2:54:53 PM / by Sean Finnegan posted in Landing Page, Online Fundraising, Donor Conversion, Online Donations

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Landing pages are an essential step in converting new leads or convincing donors to give to your non-profit. “LDMI ran a test over several months with one of our medium-sized non-profits. In each case, regardless of the content, the Test Case with a dedicated landing page out performed the Test Case with email that linked directly to a donation page.” In fact, we saw a 127% increase in donations from the Landing Page.

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