The Percentage of Unique Names on Prospect Lists and What it Means to Your Acquisition Efforts

[fa icon="calendar'] Jul 6, 2017 11:30:00 AM / by James Lawrence posted in Direct Mail, Fundraising, Donor Aquisition, Prospecting

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Pop Quiz: Is having a low percentage of unique names on a prospect mailing list a positive or a negative indicator of success?

Answer: Positive.

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The Best Place to Find Major Donors

[fa icon="calendar'] Jun 22, 2017 11:00:00 AM / by Sean Finnegan posted in Direct Mail, Donor Aquisition

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A client of LDMI once told us that he was looking around the room during a Board meeting and an important realization suddenly struck him: This group of men and women — who have donated and helped raise tens of thousands of dollars for his mission — were all introduced to his nonprofit through direct mail.

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A Roadmap to Donor Retention for Nonprofits

[fa icon="calendar'] Jun 15, 2017 1:00:00 PM / by Helen Bowerman posted in Donations, Donor Conversion, Donor Aquisition, Donor Retention

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Recently, I attended the Direct Marketing Association of Washington’s (DMAW) “Lunch & Learn – The Retention Roadmap: The Guide to Converting, Retaining and Reactivating More Donors.

Caity Carver, the CEO of DonorTrends, and Ben Miller, the Chief Analytic Officer of Donor Trends combined their nearly 40 years in the industry to provide some extremely valuable insight for nonprofits on the importance of retaining donors.

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