A Roadmap to Donor Retention for Nonprofits

[fa icon="calendar'] Jun 15, 2017 1:00:00 PM / by Helen Bowerman posted in Donations, Donor Conversion, Donor Aquisition, Donor Retention

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Recently, I attended the Direct Marketing Association of Washington’s (DMAW) “Lunch & Learn – The Retention Roadmap: The Guide to Converting, Retaining and Reactivating More Donors.

Caity Carver, the CEO of DonorTrends, and Ben Miller, the Chief Analytic Officer of Donor Trends combined their nearly 40 years in the industry to provide some extremely valuable insight for nonprofits on the importance of retaining donors.

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Use Newsletters to Bond Donors to Your Nonprofit

[fa icon="calendar'] May 5, 2017 3:08:57 PM / by Sean Finnegan posted in Donations, Newsletter, Donor Retention

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Many nonprofits struggle with the idea of striking a balance between asking supporters for donations but not asking them “too often” — turning them off from giving entirely. The truth is: There’s no magic number for donation asks. Just as every nonprofit is different, the audience of supporters for each organization can react differently to the number, or type, of donation requests.

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In Direct Response Copywriting, Copy Takes Precedence over Design

[fa icon="calendar'] Dec 15, 2016 12:09:02 PM / by Sean Finnegan posted in Donations

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In Non-Profit Direct Response, copywriting is king. This is not the case for typical, mainstream advertising, where design is premium. Beautiful, full-color, high-gloss, very expensive ads are the bread and butter of the mainstream advertising agency. Anyone who reads the New York Times notices the huge number of pages, content and ads, that are full color, with beautiful images, and type so small it's nearly impossible to read. Clearly, in that environment, design rules over copy. And copy is relegated to the bottom right-hand corner with grey type against a black background that no one pays attention to.

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How to Get Donations for Your Non-Profit

[fa icon="calendar'] Dec 8, 2016 10:40:41 AM / by E. Michael Lawrence posted in Direct Mail, Donations, Non-Profit

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At some point, all non-profit organizations ask how to get donations to continue funding their important work. Despite its long running proven track record, Direct Mail programs incite a sense of fear for many non-profits. (Yes, direct mail is still king.)

They think receiving a fundraising letter is something their donors will find annoying and will ultimately result in the donor distancing themselves from the organization. But this is not the case..Direct Mail is the best, most efficient way for non-profits to raise funds for their organization and keep their donors up-to-date on their important work.

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Fundraising Solution: Direct Marketing and Online Integration

[fa icon="calendar'] Nov 10, 2016 11:00:00 AM / by Sean Finnegan posted in Donations

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Online.jpgMore and more non-profits are moving their fundraising efforts online, especially Christian non-profit organizations. Online fundraising seems like a perfect fit: many Christian non-profit organizations are trying to do more with less. Online fundraising seems to be the easiest Direct Marketing solution for cash-strapped non-profits to implement - it seems inexpensive, anyone with a computer can do it, and every organization believes in the generosity of their online donors. But will your next Online Fundraising Campaign translate into net income for your non-profit Christian organization? More importantly, can Online Fundraising lead to sustained donations for your important programs and projects?

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Talk about the change in the world your donors can make. That's why they give

[fa icon="calendar'] Apr 14, 2016 12:59:56 PM / by James Lawrence posted in Non-profit donors, Giving to Non-profits, Donors, Donations, Change World

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