The Percentage of Unique Names on Prospect Lists and What it Means to Your Acquisition Efforts

[fa icon="calendar'] Jul 6, 2017 11:30:00 AM / by James Lawrence posted in Direct Mail, Fundraising, Donor Aquisition, Prospecting

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Pop Quiz: Is having a low percentage of unique names on a prospect mailing list a positive or a negative indicator of success?

Answer: Positive.

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Why is Direct Mail Still the Best Solution for Non-Profits?

[fa icon="calendar'] Jun 30, 2017 11:39:00 AM / by Sean Finnegan posted in Direct Mail, Direct Response

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Direct Mail Solutions and non-profit fundraising ideasDirect Mail is a type of Direct Response Marketing. For non-profits, Direct Mail is one of the most important ways to raise awareness and funds for your organization. When Development Directors consider non-profit fundraising ideas to grow their database & organization, direct mail must be considered.

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The Best Place to Find Major Donors

[fa icon="calendar'] Jun 22, 2017 11:00:00 AM / by Sean Finnegan posted in Direct Mail, Donor Aquisition

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A client of LDMI once told us that he was looking around the room during a Board meeting and an important realization suddenly struck him: This group of men and women — who have donated and helped raise tens of thousands of dollars for his mission — were all introduced to his nonprofit through direct mail.

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LDMI Creative Director Featured in DMAW Newsletter

[fa icon="calendar'] Jun 8, 2017 11:04:26 AM / by Sean Finnegan posted in Direct Mail, Non-Profit Direct Mail Campaign, Non-profit staff

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Adam Cassandra is our Creative Director at Lawrence Direct Marketing, Inc. Recently, he was featured in the Direct Marketing Association of Washington (DMAW) monthly newsletter Marketing AdVents. The piece is a short profile of Adam that discusses how he got involved in direct marketing, the importance of challenging yourself as a writer, and more.

Check out the interview from the June 2017 Marketing AdVents below:

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Long vs. Short Fundraising Copy: Length does matter.

[fa icon="calendar'] Jun 1, 2017 11:00:00 AM / by E. Michael Lawrence posted in Direct Mail, Non-Profit Direct Mail Campaign

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This blog was originally published in May of 2016. Because of the interest in the topic we've decided to republish it here.

All non-profits have to develop strong fundraising campaigns. And like it or not, direct mail is still the key to a good fundraising campaign. Social media seems cheap and easy, but it remains a tiny portion of non-profit's revenue. 

One of the first questions many non-profits ask when starting a Direct Mail campaign is, “How long should the letter be?” Those of us who have been in the business for decades know two things. 

 

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Direct Mail Program Essentials: Writing Emotional Copy

[fa icon="calendar'] Feb 9, 2017 11:53:06 AM / by Sean Finnegan posted in Direct Mail

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The starting point for all effective fundraising appeals is to appeal to the heart, rather than the head. This is true in both the copy and design of your donation request letter. For a donor, the decision to make a contribution to a non-profit is driven by emotion, rather than analysis and sheer logic. (Of the 14 reasons here, almost all have to do with the emotions)

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5 Ways for a List Broker to Find Lists for a New Client

[fa icon="calendar'] Feb 3, 2017 10:40:42 AM / by Rebecca Muscaro posted in Direct Mail, Prospect, Non-Profit

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Although instincts are involved, list brokerage is a largely scientific endeavor. When searching for potential lists, you must rely on research, experience, and hard work.

Lists are not static, they constantly change, and to find the most viable lists for your client the list broker must stay on top of changes of likely lists to know if they are growing or shrinking. This is especially important when you have a long history brokering for a particular client or within a particular vertical.

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Why Direct Mail Is Still a Key Fundraising Technique

[fa icon="calendar'] Jan 13, 2017 1:05:04 PM / by Sean Finnegan posted in Direct Mail, Direct Response

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mailbox.jpgDirect Mail is a type of Direct Response Marketing. For non-profits, it is not only a key fundraising technique, it is also essential to raise awareness about your organzation. When Development Directors consider non-profit fundraising ideas to grow their database and organization, they must consider direct mail.

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Non-Profit Direct Mail Program Essentials: A Thank You Letter for Every Donation

[fa icon="calendar'] Jan 5, 2017 11:00:00 AM / by E. Michael Lawrence posted in Direct Mail

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Time and time again nonprofits make the mistake of not bothering to thank someone for a gift...

I have been in the Direct Response business for over 40 years and have reviewed many clients thank you direct mail programs. More than I can recall I have discovered that either they did not have a “Thank You” program at all (especially for small gifts) or they had a very generic, impersonal Thank You. These “thank you’s” either failed to mention the program that the donor was supporting or even forgot to mention the donor’s name. Sending a prompt and personal “Thank You” letter for every donation is essential in non-profit direct mail fundraising and donor conversion.

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How to Get Donations for Your Non-Profit

[fa icon="calendar'] Dec 8, 2016 10:40:41 AM / by E. Michael Lawrence posted in Direct Mail, Donations, Non-Profit

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At some point, all non-profit organizations ask how to get donations to continue funding their important work. Despite its long running proven track record, Direct Mail programs incite a sense of fear for many non-profits. (Yes, direct mail is still king.)

They think receiving a fundraising letter is something their donors will find annoying and will ultimately result in the donor distancing themselves from the organization. But this is not the case..Direct Mail is the best, most efficient way for non-profits to raise funds for their organization and keep their donors up-to-date on their important work.

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