Online Fundraising Accounts for Less Than 10% of All Fundraising Revenue

[fa icon="calendar'] Aug 11, 2017 2:09:39 PM / by Sean Finnegan posted in Online Fundraising, Digital Fundraising

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Online giving for nonprofits is growing, but remember, it still makes up only a small portion of total giving.

Traditional fundraising — direct mail, events, major gifts — still generates about 90% of total giving. It's important to allocate the appropriate percentage of resources toward traditional channels rather than focusing exclusively on online fundraising, which seems cheap and easy.

Online fundraising is important, and should be integrated with your direct mail program, but it should not be overemphasized in light of its contribution to total giving.

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Is Your Nonprofit’s Message Getting Through on Facebook?

[fa icon="calendar'] May 18, 2017 2:07:04 PM / by Adam Cassandra posted in Social Media, Inegrated Fundraising, Online Fundraising, Facebook, Digital Fundraising

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“Clean your room, please. Hey, clean your room. Did you clean your room? CLEAN YOUR ROOM!!!” If you have kids, you know the struggle of trying to get them to take action. You often need to repeat yourself multiple times — sometimes loudly. You know they heard you, they just aren’t responding.

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Digital Fundraising and Staff Shortages: What’s a Nonprofit to Do?

[fa icon="calendar'] Apr 20, 2017 12:08:36 PM / by Sean Finnegan posted in Digital Fundraising, Nonprofit Staffing

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Does your nonprofit have a digital program or the staff to successfully run the program? According to a new report, chances are high it doesn’t.

The 2017 Digital Outlook Report, developed by Care2, hjc, NTEN and The Resource Alliance, found a staggering 62% of nonprofits have no digital program. That means these nonprofits don’t have “a digital strategy, a staff member dedicated to digital strategy, measurement and tracking of key performance indicators, program analysis, plus having defined their user personas.”

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