Millennials and Direct Mail: Myths v. Facts

[fa icon="calendar'] Oct 27, 2017 11:47:41 AM / by Adam Cassandra posted in Direct Mail, Demographics, Integrated Fundraising

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The explosion of digital marketing and communications in the past decade has many nonprofits wondering if direct mail will still be an effective means of soliciting responses from the next generation of Americans that are already beginning to take the reins of leadership in business and civil society, the Millennials.

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Younger Donors Are a Waste of Time

[fa icon="calendar'] Apr 14, 2016 1:50:30 PM / by James Lawrence posted in Email Fundraising, Fundraising, Demographics, Online Fundraising

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Bold statement, and one that I agree with, from NonProfit Pro.

http://tinyurl.com/n9tjrrb

"This is where you really need to practice empathy. Empathy, quite simply, is placing yourself in someone else’s shoes. You are trying to understand who they are so you can better relate to them. Here are some ways to empathize with an older major donor."

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