Is Your Nonprofit’s Message Getting Through on Facebook?

[fa icon="calendar'] May 18, 2017 2:07:04 PM / by Adam Cassandra posted in Social Media, Inegrated Fundraising, Online Fundraising, Facebook, Digital Fundraising

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“Clean your room, please. Hey, clean your room. Did you clean your room? CLEAN YOUR ROOM!!!” If you have kids, you know the struggle of trying to get them to take action. You often need to repeat yourself multiple times — sometimes loudly. You know they heard you, they just aren’t responding.

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Use Newsletters to Bond Donors to Your Nonprofit

[fa icon="calendar'] May 5, 2017 3:08:57 PM / by Sean Finnegan posted in Donations, Newsletter, Donor Retention

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Many nonprofits struggle with the idea of striking a balance between asking supporters for donations but not asking them “too often” — turning them off from giving entirely. The truth is: There’s no magic number for donation asks. Just as every nonprofit is different, the audience of supporters for each organization can react differently to the number, or type, of donation requests.

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Digital Fundraising and Staff Shortages: What’s a Nonprofit to Do?

[fa icon="calendar'] Apr 20, 2017 12:08:36 PM / by Sean Finnegan posted in Digital Fundraising, Nonprofit Staffing

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Does your nonprofit have a digital program or the staff to successfully run the program? According to a new report, chances are high it doesn’t.

The 2017 Digital Outlook Report, developed by Care2, hjc, NTEN and The Resource Alliance, found a staggering 62% of nonprofits have no digital program. That means these nonprofits don’t have “a digital strategy, a staff member dedicated to digital strategy, measurement and tracking of key performance indicators, program analysis, plus having defined their user personas.”

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12 Essential Email Fundraising Tips

[fa icon="calendar'] Apr 2, 2017 3:00:00 PM / by Adam Cassandra posted in Email Fundraising, Fundraising, Fundraising Emails

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Mature woman browsing the internet on a digital tablet.jpegEmail is a critical element in digital fundraising for nonprofits, and it should be part of an integrated fundraising strategy. Why? About a third of all online fundraising is driven by email. And online giving increased by nearly 8% last year

So if your nonprofit isn’t using emails in your fundraising campaigns, you should start right away. And no matter how often your nonprofit sends fundraising emails, there are a few simple steps you can take to make sure each email is fully optimized to drive donations to your cause.

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Why Choose Professional List Brokers and Managers?

[fa icon="calendar'] Mar 27, 2017 11:00:00 AM / by James Lawrence

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Less than 10 years ago, most list clearances, samples, and orders were sent or received by fax. I remember spending hours typing in fax numbers and cursing the transmission error reports. Today, of course, almost everything is emailed, and companies like NextMark have blended the list-research and purchase-order functions into one smooth online process.

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Integrated Fundraising: Digital Fundraising and Direct Mail

[fa icon="calendar'] Mar 16, 2017 10:31:27 AM / by Sean Finnegan and Adam Cassandra

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Integrate your digital fundraising and direct mail 

Integrated fundraising is becoming essential for nonprofits to be able to leverage all available avenues of donor solicitation to reach their donors and potential donors. Your donors find you in different ways, so you should reach them in different ways as well.

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Time for Your Nonprofit to Get Mobile Friendly

[fa icon="calendar'] Mar 10, 2017 9:36:33 AM / by Adam Cassandra

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Here’s a new maxim to introduce at your nonprofit’s next strategy meeting: mobile friendly is donor friendly.

The percentage of online donations made to nonprofits using mobile devices jumped 8% in just two years according to recently released data from the Blackbaud Institute for Philanthropic Impact’s 2016 Charitable Giving Report

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Digital Fundraising: 5 Tips for Your Nonprofit’s Next Online Giving Campaign

[fa icon="calendar'] Mar 2, 2017 11:12:15 AM / by Sean Finnegan posted in Email Fundraising

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According to a new report, online giving to nonprofit charitable organizations increased by nearly 8% in 2016 — continuing the trend upward for online giving that's been happening for the past few years. This is not to say that the traditional means of fundraising have fallen out of style with donors. Over 90% of nonprofit charitable giving still takes place through traditional means of fundraising like direct mail, major gifts and events.

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Nonprofit Fundraising and Marketing Trends for 2017

[fa icon="calendar'] Feb 24, 2017 11:38:59 AM / by Adam Cassandra posted in Fundraising, Non-Profit

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We’re almost two full months into 2017, but there’s still plenty of time for nonprofits to tweak their fundraising and marketing strategies this year to reach and exceed goals for growth.

There are certainly tried and true, effective methods that nonprofits can utilize to reach supporters and raise money for their worthy causes — such as direct mail. (See “How to Get Donations for Your Non-Profit.”)

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Case Study: Prospecting Online Donors Through Petitions

[fa icon="calendar'] Feb 16, 2017 11:00:00 AM / by Adam Cassandra posted in Fundraising, Non-Profit, Online Marketing

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Row of People with Comp.jpgYou probably can’t scroll through your social timelines very long before being prompted to sign an online petition. New online petitions are launched every day on a host of different website platforms. These platforms are often organized as a “community” of registered users (many times in the millions) who can easily be reached through the website.

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