The Best Place to Find Major Donors

[fa icon="calendar'] Jun 22, 2017 11:00:00 AM / by Sean Finnegan posted in Direct Mail, Donor Aquisition

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A client of LDMI once told us that he was looking around the room during a Board meeting and an important realization suddenly struck him: This group of men and women — who have donated and helped raise tens of thousands of dollars for his mission — were all introduced to his nonprofit through direct mail.

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A Roadmap to Donor Retention for Nonprofits

[fa icon="calendar'] Jun 15, 2017 1:00:00 PM / by Helen Bowerman posted in Donations, Donor Conversion, Donor Aquisition, Donor Retention

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Recently, I attended the Direct Marketing Association of Washington’s (DMAW) “Lunch & Learn – The Retention Roadmap: The Guide to Converting, Retaining and Reactivating More Donors.

Caity Carver, the CEO of DonorTrends, and Ben Miller, the Chief Analytic Officer of Donor Trends combined their nearly 40 years in the industry to provide some extremely valuable insight for nonprofits on the importance of retaining donors.

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LDMI Creative Director Featured in DMAW Newsletter

[fa icon="calendar'] Jun 8, 2017 11:04:26 AM / by Sean Finnegan posted in Direct Mail, Non-Profit Direct Mail Campaign, Non-profit staff

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Adam Cassandra is our Creative Director at Lawrence Direct Marketing, Inc. Recently, he was featured in the Direct Marketing Association of Washington (DMAW) monthly newsletter Marketing AdVents. The piece is a short profile of Adam that discusses how he got involved in direct marketing, the importance of challenging yourself as a writer, and more.

Check out the interview from the June 2017 Marketing AdVents below:

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Long vs. Short Fundraising Copy: Length does matter.

[fa icon="calendar'] Jun 1, 2017 11:00:00 AM / by E. Michael Lawrence posted in Direct Mail, Non-Profit Direct Mail Campaign

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This blog was originally published in May of 2016. Because of the interest in the topic we've decided to republish it here.

All non-profits have to develop strong fundraising campaigns. And like it or not, direct mail is still the key to a good fundraising campaign. Social media seems cheap and easy, but it remains a tiny portion of non-profit's revenue. 

One of the first questions many non-profits ask when starting a Direct Mail campaign is, “How long should the letter be?” Those of us who have been in the business for decades know two things. 

 

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Is Your Nonprofit’s Message Getting Through on Facebook?

[fa icon="calendar'] May 18, 2017 2:07:04 PM / by Adam Cassandra posted in Social Media, Inegrated Fundraising, Online Fundraising, Facebook, Digital Fundraising

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“Clean your room, please. Hey, clean your room. Did you clean your room? CLEAN YOUR ROOM!!!” If you have kids, you know the struggle of trying to get them to take action. You often need to repeat yourself multiple times — sometimes loudly. You know they heard you, they just aren’t responding.

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Use Newsletters to Bond Donors to Your Nonprofit

[fa icon="calendar'] May 5, 2017 3:08:57 PM / by Sean Finnegan posted in Donations, Newsletter, Donor Retention

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Many nonprofits struggle with the idea of striking a balance between asking supporters for donations but not asking them “too often” — turning them off from giving entirely. The truth is: There’s no magic number for donation asks. Just as every nonprofit is different, the audience of supporters for each organization can react differently to the number, or type, of donation requests.

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Digital Fundraising and Staff Shortages: What’s a Nonprofit to Do?

[fa icon="calendar'] Apr 20, 2017 12:08:36 PM / by Sean Finnegan posted in Digital Fundraising, Nonprofit Staffing

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Does your nonprofit have a digital program or the staff to successfully run the program? According to a new report, chances are high it doesn’t.

The 2017 Digital Outlook Report, developed by Care2, hjc, NTEN and The Resource Alliance, found a staggering 62% of nonprofits have no digital program. That means these nonprofits don’t have “a digital strategy, a staff member dedicated to digital strategy, measurement and tracking of key performance indicators, program analysis, plus having defined their user personas.”

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12 Essential Email Fundraising Tips

[fa icon="calendar'] Apr 2, 2017 3:00:00 PM / by Adam Cassandra posted in Email Fundraising, Fundraising, Fundraising Emails

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Mature woman browsing the internet on a digital tablet.jpegEmail is a critical element in digital fundraising for nonprofits, and it should be part of an integrated fundraising strategy. Why? About a third of all online fundraising is driven by email. And online giving increased by nearly 8% last year

So if your nonprofit isn’t using emails in your fundraising campaigns, you should start right away. And no matter how often your nonprofit sends fundraising emails, there are a few simple steps you can take to make sure each email is fully optimized to drive donations to your cause.

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Why Choose Professional List Brokers and Managers?

[fa icon="calendar'] Mar 27, 2017 11:00:00 AM / by James Lawrence

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Less than 10 years ago, most list clearances, samples, and orders were sent or received by fax. I remember spending hours typing in fax numbers and cursing the transmission error reports. Today, of course, almost everything is emailed, and companies like NextMark have blended the list-research and purchase-order functions into one smooth online process.

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Integrated Fundraising: Digital Fundraising and Direct Mail

[fa icon="calendar'] Mar 16, 2017 10:31:27 AM / by Sean Finnegan and Adam Cassandra

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Integrate your digital fundraising and direct mail 

Integrated fundraising is becoming essential for nonprofits to be able to leverage all available avenues of donor solicitation to reach their donors and potential donors. Your donors find you in different ways, so you should reach them in different ways as well.

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