Unless your nonprofit wants to waste money printing extra direct mail pieces, and deal with complaints from people who received several copies of the same mailing, you should take time to become familiar with the “merge/purge” process.
In a previous post here, I discussed a few things in our direct mail world that have changed very significantly since I founded LDMI in 1987. Now I want to address two dimensions of the profession we share that look pretty much the same in 2017 as they did in 1987. And I suspect you’ll agree with me about the importance of these hardy perennials.
You remember 1987: the year of “Black Monday,” when the stock market lost over 22% of its value in a few hours ... Prozac went on sale in the U.S. ... we all became aware of televangelists Jim and Tammy Faye Baker ... Robert Bork was Borked by a cabal of Senatorial midgets led by Ted Kennedy and Joe Biden ... and Lawrence Direct Marketing, Inc. was born.
Online giving for nonprofits is growing, but remember, it still makes up only a small portion of total giving.
Traditional fundraising — direct mail, events, major gifts — still generates about 90% of total giving. It's important to allocate the appropriate percentage of resources toward traditional channels rather than focusing exclusively on online fundraising, which seems cheap and easy.
Online fundraising is important, and should be integrated with your direct mail program, but it should not be overemphasized in light of its contribution to total giving.
Is your nonprofit missing out on potential donations because you aren’t reaching your donors? Or even worse, is your organization spending money on direct mail packages that never even reach your donors?
The Lawrence Direct Marketing, Inc. team will be on location next week, August 3-4, at the 12th Annual Bridge to Integrated Marketing & Fundraising Conference.
When it comes to having their direct mail materials printed and shipped, every nonprofit is looking for vendors who can provide the highest quality at the lowest price, and can produce the package on schedule. But finding those vendors can be extremely difficult if you don’t know the ins and outs of direct mail production.
Pop Quiz: Is having a low percentage of unique names on a prospect mailing list a positive or a negative indicator of success?Answer: Positive.
Direct Mail is a type of Direct Response Marketing. For non-profits, Direct Mail is one of the most important ways to raise awareness and funds for your organization. When Development Directors consider non-profit fundraising ideas to grow their database & organization, direct mail must be considered.
A client of LDMI once told us that he was looking around the room during a Board meeting and an important realization suddenly struck him: This group of men and women — who have donated and helped raise tens of thousands of dollars for his mission — were all introduced to his nonprofit through direct mail.