Will Online Donors Really Cover Transaction Fees?

[fa icon="calendar'] Nov 9, 2017 4:35:43 PM / by Adam Cassandra posted in Online Donation Process, Donations, Email Fundraising, Online Fundraising, Digital Fundraising

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Unless prompted on the donation page, the majority of online donors probably never realize that 100 percent of their gift isn’t going to their favored charity. While the entire amount donated is still tax deductible, a small percentage usually pays fees charged to the nonprofit by the provider of the online fundraising platform.

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Millennials and Direct Mail: Myths v. Facts

[fa icon="calendar'] Oct 27, 2017 11:47:41 AM / by Adam Cassandra posted in Direct Mail, Demographics, Integrated Fundraising

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The explosion of digital marketing and communications in the past decade has many nonprofits wondering if direct mail will still be an effective means of soliciting responses from the next generation of Americans that are already beginning to take the reins of leadership in business and civil society, the Millennials.

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LDMI Attends, Exhibits & Presents at Catholic Fundraising Conference

[fa icon="calendar'] Oct 23, 2017 12:05:33 PM / by James Lawrence posted in Digital Fundraising, Marketing

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For the past 30 years, Lawrence Direct Marketing, Inc. (LDMI) has worked closely with Catholic nonprofits to raise millions of dollars in support of their charitable missions. Catholic fundraising is a specialty of ours, which is why LDMI is a proud member of the National Catholic Development Conference (NCDC).

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Why is Direct Mail Still the Best Solution for Non-Profits?

[fa icon="calendar'] Oct 13, 2017 11:18:40 AM / by Sean Finnegan posted in Direct Mail, Direct Response

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Direct Mail Solutions and non-profit fundraising ideasDirect Mail is a type of Direct Response Marketing. For non-profits, Direct Mail is one of the most important ways to raise awareness and funds for your organization. When Development Directors consider non-profit fundraising ideas to grow their database & organization, direct mail must be considered.

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Is ‘Going Broke’ Good Fundraising Copy?

[fa icon="calendar'] Sep 28, 2017 12:37:06 PM / by Adam Cassandra posted in Fundraising

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If your nonprofit’s direct mail copy doesn’t communicate that your charity urgently needs money when attempting to convince the reader to donate, then something is very, very wrong. You can expect the results of your campaign would be about the same if you told the mail shop to find the nearest dumpster instead of the nearest post office.

But when expressing an urgent need, some nonprofits perpetually sound like they are “going broke.” That’s not necessarily a bad thing.

No one wants to donate to a charity perceived as ineffective or a bad steward of their donors’ contributions. When surveyed, donors often cite concerns about their donations being used wisely as a roadblock to giving.

If the organization is always a month away from the lights being cut off but can never explain how it’s using donations to successfully advance its mission, the level of urgency expressed in the fundraising copy isn’t the real problem.

However, if the reason it sounds like your nonprofit is going broke is because you’re putting all your donations to work successfully advancing your important mission, that is something donors can appreciate.

One of the main benefits that drives people to freely give away their money to charities is they feel good about making a difference in a cause they connect with personally. And everyone feels better about donating or spending their money when they know they’re getting the most value for their dollar.

If your nonprofit is doing valuable work and urgently needs more funds to keep that good work going, your current financial crisis isn’t a hindrance for current and potential donors — it’s a motivation for giving.

A number of other key elements must be incorporated in your fundraising package for it to really be successful (an intriguing outer envelope that gets the package opened, compelling copy that tells a story and connects emotionally with the reader, convenient reply options, etc.), but “going broke” can present some favorable fundraising opportunities.

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Running an Effective Merge/Purge

[fa icon="calendar'] Sep 19, 2017 2:31:04 PM / by Connie Lawson posted in Direct Mail, Fundraising Strategy, Donor Retention

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Unless your nonprofit wants to waste money printing extra direct mail pieces, and deal with complaints from people who received several copies of the same mailing, you should take time to become familiar with the “merge/purge” process.

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Lessons From 30 Years in Direct Mail — Part II

[fa icon="calendar'] Sep 7, 2017 11:05:00 AM / by E. Michael Lawrence posted in Direct Mail

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In a previous post here, I discussed a few things in our direct mail world that have changed very significantly since I founded LDMI in 1987. Now I want to address two dimensions of the profession we share that look pretty much the same in 2017 as they did in 1987. And I suspect you’ll agree with me about the importance of these hardy perennials.

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Lessons From 30 Years in Direct Mail — Part I

[fa icon="calendar'] Aug 25, 2017 11:05:00 AM / by E. Michael Lawrence posted in Direct Mail

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You remember 1987: the year of “Black Monday,” when the stock market lost over 22% of its value in a few hours ... Prozac went on sale in the U.S. ... we all became aware of televangelists Jim and Tammy Faye Baker ... Robert Bork was Borked by a cabal of Senatorial midgets led by Ted Kennedy and Joe Biden ... and Lawrence Direct Marketing, Inc. was born.

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Online Fundraising Accounts for Less Than 10% of All Fundraising Revenue

[fa icon="calendar'] Aug 11, 2017 2:09:39 PM / by Sean Finnegan posted in Online Fundraising, Digital Fundraising

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Online giving for nonprofits is growing, but remember, it still makes up only a small portion of total giving.

Traditional fundraising — direct mail, events, major gifts — still generates about 90% of total giving. It's important to allocate the appropriate percentage of resources toward traditional channels rather than focusing exclusively on online fundraising, which seems cheap and easy.

Online fundraising is important, and should be integrated with your direct mail program, but it should not be overemphasized in light of its contribution to total giving.

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The Importance of NCOA and Data Hygiene

[fa icon="calendar'] Aug 3, 2017 10:57:23 AM / by Connie Lawson posted in List Management

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Is your nonprofit missing out on potential donations because you aren’t reaching your donors? Or even worse, is your organization spending money on direct mail packages that never even reach your donors?

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