For the past 30 years, Lawrence Direct Marketing, Inc. (LDMI) has worked closely with Catholic nonprofits to raise millions of dollars in support of their charitable missions. Catholic fundraising is a specialty of ours, which is why LDMI is a proud member of the National Catholic Development Conference (NCDC).
Pop Quiz: Is having a low percentage of unique names on a prospect mailing list a positive or a negative indicator of success?Answer: Positive.
Less than 10 years ago, most list clearances, samples, and orders were sent or received by fax. I remember spending hours typing in fax numbers and cursing the transmission error reports. Today, of course, almost everything is emailed, and companies like NextMark have blended the list-research and purchase-order functions into one smooth online process.
One of the most effective, but underused, fundraising strategies for non-profits is the Monthly Giving Program. A Monthly Giving Program is a smart strategy for all nonprofits, but particularly for small shops. Your fundraising dollar goes further with each acquisition of a monthly donor, because those donors will likely continue to increase their giving over a longer period of time. Monthly Giving Programs can make it easier for donors to give more annually and build a stronger relationship with your organization. According to Network for Good, the average recurring donor gives 42% more in one year than donors who give one-time gifts, and retention rates are over 80% for Monthly Giving Program, especially for donors who reach the one-year mark.
Non-Profit Fundraising Strategies: Assumptions versus Data
By nature, people think that their ideas are shared by other people. We believe our ideas will be the most successful and work best for whatever we are trying to achieve. For those of you who have children, recall how many times you were given advice on the best way to get your child to eat, sleep, read, etc… And then recall how often someone else’s methods worked the same for your children as it did for the person giving you that advice. In my opinion, rarely.
Non-Profit Direct mail fundraising is like that. You cannot concoct a direct mail strategy based on how your friend John responds to direct mail, or how your friend’s cousin’s college roommate responds. In this industry, opinions are secondary to hard data.
A control is a term used to refer to the current best prospect acquisition package.
I just finished watching this well done PSA (Writers note VERY FOUL LANGUAGE DO NOT WATCH IN PRESCENCE OF CHILDREN OR THE EASILY OFFENDED) by a group called Just Not Sports. It's part of their #MoreThanMean campaign to increase awareness about harassment of women in sports.
Not surprisingly, people say really horrible things to femalesports journalists from behind the protection of their computer screens.
I write and edit copy for direct mail, email, websites and social media. Each has its own rythm and technique.
Your website has to tell visitors who you are, what you do, where you do it, why you do it, how long you've done it, why they should want to work with you and how can they start working with you...or at least it should.
Websites are fairly static. And MOST non-profits (I know there are exceptions) keep the same content on the site and update infrequently.