Helen Bowerman

Helen Bowerman is an account coordinator at Lawrence Direct Marketing, Inc.

Recent Posts

A Roadmap to Donor Retention for Nonprofits

[fa icon="calendar'] Jun 15, 2017 1:00:00 PM / by Helen Bowerman posted in Donations, Donor Conversion, Donor Aquisition, Donor Retention

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Recently, I attended the Direct Marketing Association of Washington’s (DMAW) “Lunch & Learn – The Retention Roadmap: The Guide to Converting, Retaining and Reactivating More Donors.

Caity Carver, the CEO of DonorTrends, and Ben Miller, the Chief Analytic Officer of Donor Trends combined their nearly 40 years in the industry to provide some extremely valuable insight for nonprofits on the importance of retaining donors.

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Case Study: Landing Pages versus Direct-to-Donate

[fa icon="calendar'] Jan 26, 2017 11:34:22 AM / by Helen Bowerman

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A common misconception in fundraising is that when sending an email appeal, the most effective method of receiving donations is to simply provide the donor with a link that takes them directly to a Donation page. Lawrence Direct Marketing, Inc. tested this theory for an International Non-Profit client. (Click here to see the full Case Study.)

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Case Study: Direct Mail Prospecting Increases Database of Donors 297%

[fa icon="calendar'] Dec 22, 2016 12:21:10 PM / by Helen Bowerman

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With the ease and widespread acceptance of online fundraising many people speculate that direct mail is a dying fundraising channel. However, “direct mail is over seven times more effective than all digital channels combined, according to the Direct Marketing Association Response Rate Report 2015.” 

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LDMI at the National Catholic Development Conference

[fa icon="calendar'] Oct 21, 2016 3:37:32 PM / by Helen Bowerman posted in Direct Mail, Fundraising

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Lawrence Direct Marketing Inc. (LDMI) had the privilege of attending and exhibiting at the 48th Annual National Catholic Development Conference (NCDC) held at the Gaylord National Resort and Conference Center located in Fort Washington, MD from October 9-12.

Since it’s founding in 1967, NCDC has held an annual Conference and Exposition. Led by many of the top names in Catholic fundraising, the conference is a combination of general sessions covering topics from Digital Marketing to Direct Mail to acquiring Major Donors. Nearly 600 attendees and dozens of exhibitors were at this years conference.

There were breakout sessions about reaching niche markets, discussion groups, and a variety of vendors displaying their work and discussing fundraising strategy for Catholic Non-Profit organizations. Sr. Georgette Lehmuth, OSF, the President and CEO of NCDC has been named in the “Power and Influence Top 50” by the Non-Profit Times 9 times since 2006.

Jim Lawrence Executive-Vice President, Sean Finnegan Online Marketing Manager, Lorenzo Cowgill Senior Production Manager and Helen Bowerman Account Coordinator attended the conference on behalf of LDMI and also hosted a booth in the exhibit hall.

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