This blog was originally published in May of 2016. Because of the interest in the topic we've decided to republish it here.
All non-profits have to develop strong fundraising campaigns. And like it or not, direct mail is still the key to a good fundraising campaign. Social media seems cheap and easy, but it remains a tiny portion of non-profit's revenue.
One of the first questions many non-profits ask when starting a Direct Mail campaign is, “How long should the letter be?” Those of us who have been in the business for decades know two things.