Connie Lawson

Connie Lawson is an Account Supervisor at Lawrence Direct Marketing, Inc.

Recent Posts

Running an Effective Merge/Purge

[fa icon="calendar'] Sep 19, 2017 2:31:04 PM / by Connie Lawson posted in Direct Mail, Fundraising Strategy, Donor Retention

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Unless your nonprofit wants to waste money printing extra direct mail pieces, and deal with complaints from people who received several copies of the same mailing, you should take time to become familiar with the “merge/purge” process.

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The Importance of NCOA and Data Hygiene

[fa icon="calendar'] Aug 3, 2017 10:57:23 AM / by Connie Lawson posted in List Management

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Is your nonprofit missing out on potential donations because you aren’t reaching your donors? Or even worse, is your organization spending money on direct mail packages that never even reach your donors?

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