Ways for your Non-profit to Stay Relevant during Election Season

Written by Sean Finnegan

The 2016 election campaign is entering the home stretch up. Non-profits will feel pressed to stay in front of their top their donors with so many distractions. Here’s some quick tips to help out:

Non-Profit Newsletter: 5 Tips for Creating a Great Email Newsletter

Written by Sean Finnegan

E-newsletters (or email newsletters) are quickly becoming standardized tools for non-profit organizations. Your online newsletter helps build awareness about your cause, bonds your subscribers to your organization and cause, and keeps the important issues in the forefront of your subscribers' minds. While putting together e-newsletters is not easy for smaller non-profits, it is certainly not impossible. If you haven’t yet considered one, think about penning an e-newsletter of your own. (Click here to see more reasons why they are important.)

Landing Pages leads to donor conversion...Here are some of the best!

Written by Sean Finnegan

Landing pages are an essential step in converting new leads or convincing donors to give to your non-profit. “LDMI ran a test over several months with one of our medium-sized non-profits. In each case, regardless of the content, the Test Case with a dedicated landing page out performed the Test Case with email that linked directly to a donation page.” In fact, we saw a 127% increase in donations from the Landing Page.

How to determine your direct mail prospect control package.

Written by James Lawrence

A control is a term used to refer to the current best prospect acquisition package.

5 Key Elements in Your Fundraising Email

Written by Sean Finnegan

Fundraising online is quickly becoming a key component for any non-profit's fundraising strategy. It is inexpensive and you can see your results right away. And the ROI is quite impressive, somewhere in the $40 to $1 range. Thanks to A/B testing, open and click through rates, real-time donations reporting, email fundraising is an essential online fundraising tool.

Which is More Important for Non-Profit Fundraising: Transactional Data or Demographic Data

Written by Sean Finnegan

I agree with this post from 101 Fundraising that "surveys tell us what people say they’ll do, but rarely tally with what they’ll actually do."

Do You Know Your Donors?

Written by Sean Finnegan

I agree with this post from 101 Fundraising that "surveys tell us what people say they’ll do, but rarely tally with what they’ll actually do."

Email Marketing ROI

Written by Sean Finnegan

There are numerous ways to judge the success of an email marketing campaign. ROI is a popular one, for obvious reasons. But there are other, and perhaps more important, ways to judge success. Here's a great article that lays out the case for why you should think twice about email ROI.

https://litmus.com/blog/4-reasons-email-marketings-roi-doesnt-matter?utm_campaign=obsevations_mktgROI&utm_source=twitter&utm_medium=social

Why Direct Mail is Still the Heavyweight Champ of Direct Response

Written by E. Michael Lawrence

 Direct Mail Solutions

The simplest definition of Direct Response Marketing is – “the use of a variety of different media to get a response back from the persons being targeted”. 

It could be a direct mail campaign, an email campaign, a newspaper ad with a coupon, a telemarketing call or a search-engine fundraising campaign for non-profits. So it's a variety of different media but all with the intent of getting a measurable response.

 And when a company like LDMI reports results from a campaign to one of our non-profit clients, we're reporting actual numbers and actual responses. We're not taking a guess at what impact this effort has, we know its impact because we tabulate the responses.

Long vs. Short Fundraising Copy: Length does matter.

Written by E. Michael Lawrence

All non-profits have to develop strong fundraising campaigns. And like it or not, direct mail is still the key to a good fundraising campaign. Social media seems cheap and easy, but it remains a tiny portion of non-profit's revenue. 

One of the first questions many non-profits ask when starting a Direct Mail campaign is, “How long should the letter be?” Those of us who have been in the business for decades know two things.