Why use Direct Mail Fundraising Company for Your 501 c3 Non-Profit

Written by Sean Finnegan

In today’s challenging economy, many people are strapped for cash. The tight purses don’t just apply to individuals, though. Many non-profits are strapped financially, especially when they first start up. As The Atlantic said recently “There’s no doubt that non-profits today face serious financial difficulties and constraints...” There's usually a very small group of people - three or four - who do everything that the organization needs to do. They all work 15 hours a day and they're exhausted after their first year on the job.

When newer non-profits finally get to the point where their organization can effectively be championed and supported through direct mail, many people must decide whether it is better to handle the direct mail in house or hire someone to manage their direct mail program. Chances are they are going to be better off finding a direct response company to create and/or stabilize their fundraising efforts.

Is Online Giving the Future of Fundraising?

Written by Sean Finnegan

What percentage of total fundraising is coming from online donations?

I recently came across an excellent article from Upleaf. Published in June of this year, it has some very valuable information, and will be of service to all your fundraising efforts. (Read the full article here: ONLINE FUNDRAISING TRENDS).

How to Get More Donors for Your Non-Profit by Using Dedicated Landing Pages

Written by Sean Finnegan

Imagine being a donor in the process of giving to a non-profit. A potential donor sees an ad for your organization, be that tv, radio, internet banners, Facebook ads, something momentary, then they receive a direct mail package from you, and they are intrigued. But they haven’t heard much about your organization, and are therefore wary of giving their personal info to an organization they know almost nothing about. How do you, as a non-profit organization, get a new donor to trust you?

Fundraising Solution: Direct Marketing and Online Integration

Written by Sean Finnegan

More and more non-profits are moving their fundraising efforts online, especially Christian non-profit organizations. Online fundraising seems like a perfect fit: many Christian non-profit organizations are trying to do more with less. Online fundraising seems to be the easiest Direct Marketing solution for cash-strapped non-profits to implement - it seems inexpensive, anyone with a computer can do it, and every organization believes in the generosity of their online donors. But will your next Online Fundraising Campaign translate into net income for your non-profit Christian organization? More importantly, can Online Fundraising lead to sustained donations for your important programs and projects?

Two Key Fundraising Techniques That Will Help You Retain More Donors.

Written by Sean Finnegan

Most non-profits are running Direct Mail programs, in some form or another. With the growth of the internet, Direct Mail for non-profits was predicted to decline. But the opposite has happened – Direct Mail is stronger than ever. Of course, Direct Mail still faces some serious challenges, but a good Direct Mail program provides a great deal of stability for non-profits.

Regardless of the type of Direct Mail program you choose for your non-profit, there are two major, but often overlooked challenges that non-profits face in Direct Mail programs. These are: acquiring a second gift and reactivating lapsed donors.

Great Non-Profit Fundraising Ideas: The Challenge Grant

Written by Helen Bowerman

     Challenge Grant Appeals are one of the most effective fundraising campaigns for non-profits. “In one study, which solicited responses from more than 50,000 prior donors to a single nonprofit, [the study] found that matching gifts increase not only the revenue per solicitation, but also the response rate.”

LDMI at the National Catholic Development Conference

Written by Helen Bowerman

Lawrence Direct Marketing Inc. (LDMI) had the privilege of attending and exhibiting at the 48th Annual National Catholic Development Conference (NCDC) held at the Gaylord National Resort and Conference Center located in Fort Washington, MD from October 9-12.

Since it’s founding in 1967, NCDC has held an annual Conference and Exposition. Led by many of the top names in Catholic fundraising, the conference is a combination of general sessions covering topics from Digital Marketing to Direct Mail to acquiring Major Donors. Nearly 600 attendees and dozens of exhibitors were at this years conference.

There were breakout sessions about reaching niche markets, discussion groups, and a variety of vendors displaying their work and discussing fundraising strategy for Catholic Non-Profit organizations. Sr. Georgette Lehmuth, OSF, the President and CEO of NCDC has been named in the “Power and Influence Top 50” by the Non-Profit Times 9 times since 2006.

Jim Lawrence Executive-Vice President, Sean Finnegan Online Marketing Manager, Lorenzo Cowgill Senior Production Manager and Helen Bowerman Account Coordinator attended the conference on behalf of LDMI and also hosted a booth in the exhibit hall.

No One Cares What You “Think” About Non-Profit Direct Mail...And Neither Should You

Written by James Lawrence


Non-Profit Fundraising Strategies: Assumptions versus Data

By nature, people think that their ideas are shared by other people. We believe our ideas will be the most successful and work best for whatever we are trying to achieve. For those of you who have children, recall how many times you were given advice on the best way to get your child to eat, sleep, read, etc… And then recall how often someone else’s methods worked the same for your children as it did for the person giving  you that advice. In my opinion, rarely.

Non-Profit Direct mail fundraising is like that. You cannot concoct a direct mail strategy based on how your friend John responds to direct mail, or how your friend’s cousin’s college roommate responds. In this industry, opinions are secondary to hard data.

Why is Direct Mail Still the Best Solution for Non-Profits?

Written by Sean Finnegan

Direct Mail is a type of Direct Response Marketing. For non-profits, Direct Mail is one of the most important ways to raise awareness and funds for your organization. When Development Directors consider non-profit fundraising ideas to grow their database & organization, direct mail must be considered.

Why Long Fundraising Letters Beat Short

Written by Sean Finnegan

Fundraising Letter: Long vs. Short Letters in Direct Mail Fundraising

Many people outside the direct marketing world assume short fundraising letters are more effective than long letters. Inside the direct response world, the opposite is almost always considered true. The long vs. short letter debate in Direct Mail copywriting has been tested so many times, with the longer letter winning so often, it has become second nature to most professionals.