LDMI at the National Catholic Development Conference

Written by Helen Bowerman

Lawrence Direct Marketing Inc. (LDMI) had the privilege of attending and exhibiting at the 48th Annual National Catholic Development Conference (NCDC) held at the Gaylord National Resort and Conference Center located in Fort Washington, MD from October 9-12.

Since it’s founding in 1967, NCDC has held an annual Conference and Exposition. Led by many of the top names in Catholic fundraising, the conference is a combination of general sessions covering topics from Digital Marketing to Direct Mail to acquiring Major Donors. Nearly 600 attendees and dozens of exhibitors were at this years conference.

There were breakout sessions about reaching niche markets, discussion groups, and a variety of vendors displaying their work and discussing fundraising strategy for Catholic Non-Profit organizations. Sr. Georgette Lehmuth, OSF, the President and CEO of NCDC has been named in the “Power and Influence Top 50” by the Non-Profit Times 9 times since 2006.

Jim Lawrence Executive-Vice President, Sean Finnegan Online Marketing Manager, Lorenzo Cowgill Senior Production Manager and Helen Bowerman Account Coordinator attended the conference on behalf of LDMI and also hosted a booth in the exhibit hall.

No One Cares What You “Think” About Non-Profit Direct Mail...And Neither Should You

Written by James Lawrence


Non-Profit Fundraising Strategies: Assumptions versus Data

By nature, people think that their ideas are shared by other people. We believe our ideas will be the most successful and work best for whatever we are trying to achieve. For those of you who have children, recall how many times you were given advice on the best way to get your child to eat, sleep, read, etc… And then recall how often someone else’s methods worked the same for your children as it did for the person giving  you that advice. In my opinion, rarely.

Non-Profit Direct mail fundraising is like that. You cannot concoct a direct mail strategy based on how your friend John responds to direct mail, or how your friend’s cousin’s college roommate responds. In this industry, opinions are secondary to hard data.

Why is Direct Mail Still the Best Solution for Non-Profits?

Written by Sean Finnegan

Direct Mail is a type of Direct Response Marketing. For non-profits, Direct Mail is one of the most important ways to raise awareness and funds for your organization. When Development Directors consider non-profit fundraising ideas to grow their database & organization, direct mail must be considered.

Why Long Fundraising Letters Beat Short

Written by Sean Finnegan

Fundraising Letter: Long vs. Short Letters in Direct Mail Fundraising

Many people outside the direct marketing world assume short fundraising letters are more effective than long letters. Inside the direct response world, the opposite is almost always considered true. The long vs. short letter debate in Direct Mail copywriting has been tested so many times, with the longer letter winning so often, it has become second nature to most professionals.  

Ways for your Non-profit to Stay Relevant during Election Season

Written by Sean Finnegan

The 2016 election campaign is entering the home stretch up. Non-profits will feel pressed to stay in front of their top their donors with so many distractions. Here’s some quick tips to help out:

Non-Profit Newsletter: 5 Tips for Creating a Great Email Newsletter

Written by Sean Finnegan

E-newsletters (or email newsletters) are quickly becoming standardized tools for non-profit organizations. Your online newsletter helps build awareness about your cause, bonds your subscribers to your organization and cause, and keeps the important issues in the forefront of your subscribers' minds. While putting together e-newsletters is not easy for smaller non-profits, it is certainly not impossible. If you haven’t yet considered one, think about penning an e-newsletter of your own. (Click here to see more reasons why they are important.)

Landing Pages leads to donor conversion...Here are some of the best!

Written by Sean Finnegan

Landing pages are an essential step in converting new leads or convincing donors to give to your non-profit. “LDMI ran a test over several months with one of our medium-sized non-profits. In each case, regardless of the content, the Test Case with a dedicated landing page out performed the Test Case with email that linked directly to a donation page.” In fact, we saw a 127% increase in donations from the Landing Page.

How to determine your direct mail prospect control package.

Written by James Lawrence

A control is a term used to refer to the current best prospect acquisition package.

5 Key Elements in Your Fundraising Email

Written by Sean Finnegan

Fundraising online is quickly becoming a key component for any non-profit's fundraising strategy. It is inexpensive and you can see your results right away. And the ROI is quite impressive, somewhere in the $40 to $1 range. Thanks to A/B testing, open and click through rates, real-time donations reporting, email fundraising is an essential online fundraising tool.

Which is More Important for Non-Profit Fundraising: Transactional Data or Demographic Data

Written by Sean Finnegan

I agree with this post from 101 Fundraising that "surveys tell us what people say they’ll do, but rarely tally with what they’ll actually do."